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Virtual tours double the interest of people.
In 2015, the tech giant Google commissioned an independent firm to conduct a quantitative market research about the impact of virtual tours on a consumer’s interest in local businesses.
They found out that a business listing with a virtual tour is twice as likely to generate interest online. Those who view a listing with a virtual tour check the media 44% of the time. On average, 41% of these place searches lead to an on-site visit because they booked a reservation there.
The same study suggests that people appreciate virtual tours and 360-degree photography provided by businesses. More than half of the respondents (67%) want more businesses to use this modern-day marketing material.
It’s safe to say virtual tours are here to stay. Book yours today!