Metrics is probably a word you’ve heard a lot when it comes to marketing. That’s because it’s important to measure your stats. They provide useful information about your customers and invaluable answers to questions such as what makes your business work and what you can do better at? All this information comes from metrics. Using Google Analytics and other proprietary software, Chriss David & Associates will present you with detailed reports on page views, monthly visitors, and trends. This will include charts, graphs, and explanations of what it all means and what the next actions you should take when it comes to your marketing plan.