Search engine marketing also known as SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising and/or Google Adwords. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content to make it more appealing, and recreates site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

The best way to show up at the top of search engine results immediately is search engine marketing. SEM promotes your website by increasing its visibility in search engine results pages, putting your brand on the front line. This will get you more page views immediately because you won’t have to wait for your organic ranking to rise.

SEM ads can vary between text-based ads and more visual, product-based ads that show pictures of your products and even price and reviews.

Chriss David & Associates establishes the perfect keywords for your ad, so when potential clients search using those keywords, your ad will appear along with the top results. This way of advertising is effective because it offers you the unique opportunity to place your ad in front of customers who are already searching for your product or service and ready to make a purchase.