Retargeting is a form of online targeted advertising by which online advertising is geared towards consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion. Retargeting marks or tags online users who visit a certain brand website with a pixel or a cookie, and then serves banner ads only to the people who have shown at least some amount of engagement with the original brand. Retargeting ad campaigns usually run on lower cost media, such as display ads, which not only increases effectiveness by specifically targeting an interested audience, but also improves the overall ROI of the advertiser. If your wanting to attempt to retarget your potential customers, you are going to need an effective marketing team such as Chriss David & Associates.