Why Is Branding Important?
Your website is your brand’s identity online.
Let us ensure that you represent yourself correctly.
Rarely do we feel loyalty or attachment to products we buy or the services we consume.
In today’s business industry, representing your brand is everything.
You can think about Burger King, Mcdonald’s, and Coca-Cola and know their brand image.
These businesses have made their brand appearance familiar to their customers.
The brand is what sells your products and services.
Branding is hard to define because it’s such an abstract concept versus a tangible thing.
It’s that thing that makes your business unique and stands out among the pack.
That can be a look, a cause, or a personality.
It all starts with defining your brand. Who are you? What do you stand for? What does that look like? Chriss David & Associates will help you establish everything, such as your purpose, values, and audience.
A business without a brand is like a person without a face. There’s nothing to recognize, which means your business won’t be memorable to the consumer.
Whether you want to rebuild your existing brand or create a new one from scratch, we can help you achieve your brand goals.
New entrepreneurs often attempt to throw a logo and brand together at the last minute.
Your brand needs to send customers the right message by developing and pairing your ideas. It is essential to determine who you are. We can help ensure you take off in the right direction.
QUESTIONS TO ASK ABOUT YOUR BRAND:
Consider what type of brand your company needs. Then, try asking yourself a few questions:
- Whether your brand reflects the people within them?
- Whether they have human characteristics?
Thus, allowing you to connect more profoundly and meaningfully with your audience.
Not sure how to tackle these problems?
Many organizations and firms go through some of the same issues!
An easy way to of avoiding these obstacles is by thinking about personifying values, instincts, and emotions and giving life to your brand.
THINK DIFFERENT:
Our team will help you create a great branding strategy for making a campaign.
Realizing that your customers want to be great, innovative, different, game changers.
Knowing your competitors are strong and could deliver good quality products.
How Do You Convince Your Customers to Choose You?
You want to show you that not only do you think differently, but you want customers to think differently as well.
Through innovative messaging and creativity, followed by products that look different and work efficiently for your business.
A campaign for your company develops a brand image from the inside out.
By doing so, you can achieve customer loyalty and brand awareness in a way few have.
Appeal to your customer’s wants and needs by delivering a great campaign demonstrating how their products would help them accomplish this goal.
It doesn’t matter the size of your business; you can still develop a killer branding strategy.
BE UNCONVENTIONAL:
Another excellent example of a small business is to create a unique strategy that our South Florida-based company ensures the perfect experience for our clients through a well-thought-out process.
We push ourselves outside the box and know customers want to do the same in their everyday lives.
Our teams try our best to help our clients understand the importance that an innovative brand strategy has on a successful business.
Thanks to the collaborative work between our clients and ourselves, we have been able to build brand images that communicate their values and ideals.
In Conclusion:
Taking on this challenge can be scary. But, at Chriss David & Associates, we love taking on businesses and helping them deliver the perfect message to the ideal audience.
So make sure to contact us for help or questions.
Example: Google’s top “Local Pack” results for the query “pizza new york city”
In addition to helping local businesses, a strong GMB profile can also be highly beneficial for national businesses. For general searches, your business typically will not show up unless the searcher is in your business’s local area. However, when a potential customer searches for your business’s specific name, having a great GMB profile will typically increase your reputation in their eyes. Therefore, having great GMB reviews is still important for maintaining your company’s online reputation.
Google My Business Reviews Can Show You How To Improve Your Business
Google My Business reviews aren’t just good for promoting your business and attracting new customers. They can also teach you a lot about what your business is doing well and where it may need to improve. While a negative review may seem like the end of the world, if addressed properly, it can actually be turned into a positive, provided that you learn from it and take corrective action.
Negative reviews can generally be sorted into a few different categories, including:
- Issues with the product or service itself (i.e. quality, consistency, speed of delivery)
- Customer service problems (i.e. politeness, accessibility, effectiveness)
- Other issues (i.e. disgruntled employees, angry competitors)
If your company offers a variety of products or services, you can use negative reviews to understand the shortcomings of a certain product or service. As with any business issue, understanding the problem will allow you to take steps to improve it.
What to Do About Negative Google My Business Reviews
You should always attempt to respond to negative reviews and resolve the issue as quickly and competently as possible. Sometimes this means getting in contact with the customer to issue a personal apology over the phone or via email. In other situations, you may wish to refund the customer or offer them free or reduced-cost services in order to compensate them for their bad experience. Dealing constructively with a poor review can also limit negative word of mouth if a customer has had a poor experience dealing with your business.
It’s important to understand that you cannot directly delete reviews from your GMB profile. Therefore, if you believe that a negative review is fake, the best you can do is “flag it” as inappropriate. Google will decide what to do with the review. However, it’s not a good idea to flag negative reviews that are from (or likely from) real customers.
Google sees this as cheating the system and may penalize you by downranking or even suspending your GMB account. In this situation, the best you can do to raise your overall ranking is to solicit more positive reviews from satisfied customers.
Google My Business Reviews Can Increase Conversions and Click-Through Rates
If your Google My Business account has a substantial amount of positive reviews, it will significantly impact your company’s online reputation. In the end, this will likely lead to improved conversions and click-through rates, particularly if you rank highly in Google’s “Map Pack.”
A strong GMB account can also improve the effectiveness of paid advertising, as customers who are exposed to your business through a paid ad are more likely to convert if they search your business and like what they see.
How to Get More Google My Business Reviews
There are a variety of ways to generate more Google My Business reviews. If you deal with customers personally, you can ask them directly to review your business. If your employees mainly deal with customers, you can instruct them to ask for reviews.
You can also add copy on your website asking customers to review your business. Alternatively, you can ask for reviews via your weekly or monthly email newsletter, or through a specifically focused email blast. You could also offer a product discount, a $5 gift card, or participation in a raffle to further incentivize reviews.
For most types of businesses, Google My Business is currently the most important type of business listing and customer reviewing platform on the internet. However, this doesn’t mean you should ignore acquiring reviews on Yelp, Facebook, or other platforms. Having excellent reviews on multiple platforms can have a cumulative effect on your SEO. This can help you rank higher and improve your overall online reputation. That leads to more exposure, more leads, and more customers.
If you want to maximize results for your business, contact the marketing experts at Chriss David & Associates today. Our team of digital experts has decades of marketing and advertising experience. We specialize in helping both local and national businesses affordably acquire new customers with as little friction as possible. Call 561-358-1119 or email us today for a free, no-obligation consultation.
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